Debenhams
Client:
Debenhams
Promotions agency:
Direct with Stores
Contractor:
Adbikes Media Ltd.
Media: Adscreens |
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Campaign
Background
Adbikes Media is working with Debenhams to provide Adscreens
in every store of their 110 Estate.
Currently Adscreens have been used by 8 stores as a
trial.
As a result of this trial, all store Managers want to
use Adscreens.
Campaign
Objectives
Reinforce the Brand message of the Debenhams TV commercial
around the store and at the point of sale.
Debenhams are particularly using Adscreens at SALE times
to improve peoples awareness of the SALE and promotions
Campaign
Solution
1 Adscreen per store used over a 4 day period at key
promotional times
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