"V"
Boy Band Record Release
Client:
V
Promotions agency:
- Mad Media
Contractor:
Adbikes Media Ltd.
Media: Adscreens |
|
Campaign
Background
Adbikes Media is working with Mad Media a promotions
Agency to provide Adscreens for many of their Record
Industry Clients. The boy band “V” needed
to launch their new compilation and video
Campaign
Objectives
Get to the Kids on the streets, create a stunt and provide
PR in front of main Record Retailers
Campaign
Solution
Two Adscreens in Oxford St in Central London outside
HMV record store, with the new record playing on the
Adscreens. V boy band were also there themselves to
interact with the Adscreens
|